Derrick Neufeld is a professor, researcher and teacher at the Ivey Business School, Western University, and President of Info-Gen Research. He holds a doctorate in Information Systems, an undergraduate degree in Marketing, and the Certified Management Accounting designation. His work examines practical and strategic leadership of information technology to solve significant problems across the organization, from finance and marketing, to engineering and operations.
Derrick has published many articles, book chapters, and teaching cases that draw on leading academic thought as well as ground-breaking research results, to deliver cutting edge, actionable insights. He is an enthusiastic, award-winning speaker who engages deeply with his audience, and delivers his message with authentic passion and conviction.